How to Start a San Mig Food Avenue Franchise (formerly Petron Treats)

Convenience stores are God-sent and so they say.  It always saves anyone’s day.  Having convenience stores around will always bring positivity and joy to the community. It is also a come on to motorists, commuters, travelers and just anyone who passes by the area.  This makes one great reason to get a convenience store franchise and San Mig Food Avenue can be one better choice.  Formerly known as Petron treats (the convenience store usually located at Petron gasoline stations) and a popular pit stop for travelers.  With its rebranding and expansion plans, it is not only limited to Petron gasoline stations but can be a stand-alone convenience stores in high traffic areas.  Getting one as your own can be quite a treat as well.  The information below will help you plan for your San Mig Food Ave franchising business endeavor.

San Mig Food Avenue Franchise Company Background:

The San Mig Food Ave Franchise is part of San Miguel Pure Foods Company Inc., SMPFCI is one of the largest food companies in the Philippines and is under San Miguel Corporation (SMC), a multinational conglomerate holding company, with over 17,000 employees working in over 100 facilities throughout Asia. So, investing in a San Mig Food Ave Franchise means you get to be part of one of the most established companies in the country.

San Mig Food Avenue Franchising Details:

  • Franchise Fee: P100,000 exclusive of VAT
  • Total Investment: Php 1.5 Million to Php 2 Million depending on store size
  • Expected Return on Investment (ROI): projected in 24 months

San Mig Food Avenue Franchising Inclusion:

  • Operational manual
  • Owner and staff training
  • Marketing and Promotional support,
  • Initial stocks on food and non-food items
  • Assistance with the pre-opening and Grand-opening
  • Qualified applicants are guided and supported by SMFI to maximize their store’s profitability.

San Mig Food Avenue Products Offered:

Like any convenience stores out there, San Mig Ave offers a wide range of food and non-food items such as:

  • FoodReady-to-eat products, beverages, snacks, chips, biscuits, bread, ice cream, noodle and mores.
  • Non-food:Toiletries, batteries, cigarettes and lighters, magazines, newspapers, school supplies and more.

Other Contact Details:

For more information on San Mig Ave Franchising, you may contact San Miguel Foods Inc through the following:

General Inquiries:

San Miguel Foods
No. 100 E. Rodriguez Jr. Avenue (C5 Road)
Barangay Ugong, Pasig City
1604, Metro Manila, Philippines
Tel: +632 5 317 5000

Institutional Investors and Analysts

For investor-related inquiries, please contact our San Miguel Food and Beverage, Inc. Investor Relations team

7F SMC Head Office Complex
40 San Miguel Avenue, Mandaluyong City
1550 Philippines
Tel: +632 632 3417

You may also visit the SMFB website

Surely owning a convenience store has its pros and cons.  Listed below are some of the things you need to consider before joining the convenience store business owners

Pros

  • Guaranteed stable income if location is properly chosen
  • Easy access to supplies and products since the system is established
  • Products and services are basically needed in some provincial areas

Cons

  • Long hours of operation and scheduling of manpower shifts might be a concern
  • Product expiration might be a big problem
  • Tough competition as there are many convenience store players in the market

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