Without a doubt fried chickens are literally and figuratively delicious. Its crispy, juicy and crunchy taste is just mouthwatering that will definitely leave you craving for more. Fried chickens are considered as a comfort food by everyone. One can never go wrong with chicken served on the dinner or lunch table surrounded by loved ones young and old. So, getting a restaurant that offers fried chicken in particular will simply give you a positive note. Manang’s Chicken then is one great option for a food franchise if chicken is in your list of food favorites. Below are important details that you may check if you plan to start a fried chicken business franchise particularly Manang’s Chicken.
Manang’s Chicken Franchise Company Background:
Manang’s Chicken was established in 2010 by Jill Gerodias-Borja who then started Giabella Food Corporation (owner of Manang’s Chicken) where she also became the president and chief executive officer. The restaurant’s humble beginning started as a food outlet and then quickly grew into a full-blown restaurant and expanded the business into joining the franchising bandwagon because of its signature chicken.
Manang’s Chicken Franchise Details:
- Industry: Food & Beverage
- Category: Restaurants
- Franchise Fee: PHP 500,000
- Investment Capital: PHP 4.5M – 6M
- Renewal Fees: 50% of current initial fee
- Franchise Terms: 7 years
- Royalty Fee: 5%
- Marketing Fee: 2%
- Store Type: Full store with dine in
- Space Size Requirement: 60 to 150 square meters
- Preferred Locations: inside malls, commercial establishments or a stand-alone restaurant
- Suggested Areas for franchising: Metro Manila and the provinces
Manang’s Chicken Products:
The restaurant is famous for its garlic fried chicken with “Manang’s” signature recipe but it also offers a wide range of food choices from simple snacks all the way to the main dishes. Below are its famous products:
- Manang’s signature garlic fried chicken
- Noodles
- Premium rice bowls
- Gourmet pasta plates
- Barkada bucket
- Sandwiches
- Sides
- Desserts
Manang’s Chicken Franchise Application:
If you are interested in getting a Manang’s Chicken Franchise, check out the
initial requirements listed below. You need to submit all of these completed forms to kick start your franchising journey:
- Completed Franchise Application Form
- Letter of Intent addressed to: (you may personally email to: franchise@manangschicken.com
Attn: Franchise & Business Development Dept.
Rm. 205, MMG Business Center
The Renaissance, 215 Salcedo St.
Legaspi Village, Makati City, Philippines
- Detailed site map, clear photos of location and other important details of the proposed location
Other Contact Information:
- Telephone No.: (02)403-5450
- Email Address: bizdev@giabellafoods.com
- Franchise Email: franchise@manangschicken.com
- Address: Giabella Foods Corporation
Rm. 205, MMG Business Center
The Renaissance, 215 Salcedo St.
Legaspi Village, Makati City, Philippines
Lastly, the following pros and cons in franchising Manang’s Chicken are also identified to help you determine the feasibility of having this food franchise in your own terms and financial capacity.
Pros of Manang’s Chicken
- Proven business system and operations
- Opportunity to open for a provincial franchise
- Quality and tasty products
Cons of Manang’s Chicken
- Initial capital investment needed is too big
- Possibility of continuing marketing and advertising expenses
- If you are not a foodie, this is not the business franchise for you