Quick service restaurants or QSR are a thriving industry both locally and internationally. It does not only offer convenience, which is a go-to food stop for busy individuals, but it surely guarantees quality in their products coupled with their excellent service. This is what Wendy’s has to offer. Known for its delicious bacon burgers and fresh green salads, getting a franchise of this famous American fast food chain will make you a proud member of the Wendy’s family. After all, Filipinos are big eaters.
Company Background:
Wendy’s founder Dave Thomas opened the first Wendy’s restaurant in Columbus, Ohio with the concept of offering fresh food at a fairly and reasonable price in a comfortable place. His motto is “Quality Is Our Recipe”. More than 50 years after, this legacy lives on and Wendy’s restaurant are all over the world including the Philippines. Currently, the master franchise holder of Wendy’s Philippines is Dennis Uy through Udenna Corporation with its food subsidiary, Eight-8-Ate Holdings. It has fully acquired the Philippine operations of Wendy’s.
Franchise Details:
According to the Wendy’s website: “An interested person can enter the Wendy’s system through the acquisition of one or more existing Wendy’s restaurants or by developing new restaurants. If someone is not already negotiating with an existing franchisee to purchase existing restaurants, he or she may express his or her interest to Wendy’s by providing contact information through Wendys.Franchising@wendys.com.
Franchise Requirements:
Qualifications: In their website, Wendy’s is actively pursuing prospective franchisees who:
- are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills
- are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy’s business model
- demonstrate exceptional managerial and business acumen
- are committed to the advancement and growth of their business
- have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.
Financial Requirements: The minimum financial requirements for new multi-unit franchisees or franchisee groups are:
- Minimum net worth of at least $5,000,000 U.S. ($2,000,000 Canada).
- Minimum liquid assets of at least $2,000,000 U.S. ($1,000,000 Canada).
Other Fees and Estimated Costs:
- Application Fee – $5,000
- Background Check Fee – $500 per person
- Technical Assistance Fee – $50,000 per restaurant (franchise fee – for a 20-year term)
- Royalties – 4% of gross sales
- National advertising – 3.5% of gross sales
- Local advertising – 0.5% of gross sales
- Initial investment (for development of new restaurants) – There are many factors that influence the development costs for a new restaurant including, but not limited to: the cost of real estate, building size and design features, local labor and building supplies, permitting, etc.
- The estimated total investment required to begin operation of a new restaurant normally ranges from $2,000,000 to $3,500,000.
Wendy’s Franchise Inclusion:
- Operations
- Training
- Marketing
- Engineering and Real Estate
- Supply Chain Co-op
- Quality Assurance
- Information Technology
- Franchise Development
- Government Relations
- Franchise Advisory Council
Other Contact Details:
For more franchise queries and questions, you may directly email to Wendy’s Franchise Development Department at:
OR
The Wendy’s Company
Attn: Franchise Development Department
One Dave Thomas Blvd.
Dublin, OH 43017
U.S.
In addition, there are also Pros and Cons in applying for a Wendy’s franchise and these are outlined below
Pros
- Highly prestigious brand in the Quick Service Restaurant industry
- Proven successful business and franchise model
- Quality products and innovative brand management
Cons
- Rigorous application process
- Need to be a restaurant owner first to apply
- Financial requirement and capabilities is primarily huge and is important and necessary
How much franchise? Intersted