Starbucks is one of the most sought after coffee shop in the world. It has been in business for years, drawing out from the success in Seattle. The brand already established it’s foothold in the coffee business, having thousands of branches worldwide. Here in the Philippines, it has been a favourite watering hole for just about anyone who wishes to sit down and enjoy a cup of coffee while doing their business or just chat with friends.
Should You Do Business With Starbucks Franchise?
The downside is that the brand is not offering any franchising option for anyone wishing to have their own Starbucks. However, one can still open a licensed store. These stores offer customized store design, seasonal promotions, equipment and fixtures, whole bean coffee packages, and the exclusive Starbucks menu, bakery and food program.
Applying for a Starbucks licensed store establishment will entail you a hefty sum, costing at around $300,000 to $400,000. One will also need to sign and comply to a memorandum of agreement with the Rustan’s Group.
Looking for a Better and More Inexpensive Franchise?
If you’re looking for an alternative to Starbucks, there is one local brand to help you.
Star Frappe As An Alternative to Starbucks Franchise
Fab Suffrage inc. offers Star Frappe Snack Bar and Café that also serves coffee, coffee shakes, frappe (frappucino), milk tea and hot beverages, much more like Starbucks. Additionally, they have a wide array of products, from siopao, siomai, rice meals, sisig, for starters.
Also, having a Star Frappe Snack Bar is very affordable. Their franchising fee is at a very low P300,000, compared to the millions of pesos you will have to shell out for a Starbucks licensed store.
Here are all the other inclusions that a Star Frappe franchise will throw in:
- The use of trade name and proprietary marks
● Hands-on training for both franchisee and staffs
● Commercial signage, counter and lighted menu
● Marketing, operational and pre-opening assistance
● Continuous site visit and guidance
● All products in the menu
● 5 Concepts complete equipment for the operations
● 2 Cooler ice boxes
● 10 Service crew uniforms
● Chest freezer
● P30,000 worth of products
● 2 Tarpaulin banners
If all those are not enough, the best thing that Star Frappe will offer is, of course, their low franchising cost. They also offer very flexible in terms of product mishmash and the packages the give out. The franchise term is until three years, which is renewable without any additional fee.
A required space should be prepared beforehand, with a measure of at least 30-40 sqm to cater the needs of the store and maintain a comfortable ambiance for the customers. This will be used for the brand’s café-styled space, with seats that will cater to customers’ convenience and rivalling that of Starbucks’ space.
Star Frappe is definitely the way to go if you’re looking for a good food business venture. To learn more about Star Frappe, you can visit them at their office address at #17A Ground flr. St. Martin Bldg. Westpoint St., Cubao, Quezon City, Philippines, 1109.. You can call them at 0917-5323708, 0998-5928617 or (02)6231856.