How to Start a National Bookstore Franchise Business in the PH

As a kid, we would always association National Bookstore as the signal to the start of a new school year. Many of us get to pick our own personal crayons, pencils, lengthwise paper, and notebooks. The cycle would eventually go to the next generation, repeating history.

Which is why National Bookstore for almost a century has been consistent being able to maintain a profitable business.

Starting 2018, they finally announced that they are open for franchising for everyone and anyone. The investment alone can likely provide a great return of investment. If you are interested in how you can franchise such gigantic business, look no further!

We provide you a guide on what you need to know: from history to franchise information of National Bookstore.

Brief Background of the National Bookstore Franchise

Established in 1942, Jose and Socorro Cancio-Ramos first set up shop along Escolta Bridge in Sta. Cruz, Maynila. Their initial inventory consisted of American novels and school supplies but eventually found themselves expanding to keep up with the demand.

By 2018, National Bookstore has over 230 branches all over the Philippines.

For many years, National Bookstore has remained close to the hearts of millions of Filipinos across generations. No matter what point they are in their lives, they will always have a home here in National Book Store – whether they are readers, artists, students, even the whole family.

They are proud to remain a constant in everyone’s journey, nurturing the passions and inspiring the growth of every Filipino. Our founders, Socorro Cancio – Ramos, Jose Ramos, and their family, embodied hard work and powerful leadership and persevered against all odds. Their once small stall in Escolta, despite having been burnt to the ground during the Japanese occupation and later ravaged by a typhoon, would persevere and prosper amidst such great adversity. It is this resilience and relentlessness that took them to heights they once thought were impossible.

Their journey is an inspiration for Filipinos everywhere, and a reminder of the humble beginnings of one of the country’s most loved institutions.


  • We will be a globally competitive Filipino
    company delivering excellent customer
    experiences through its profitable retail and
    learning centers and brands.


National Bookstore commits to:

Our Customers

  • Provide the highest standards of customer service.

Our Products

  • Offer a wide range of relevant and quality products.

Our People

  • Create programs for the development and
    advancement of our highly productive employees.

Our Shareholders/Partners

  • Develop mutually beneficial relationship for the
    welfare and growth of our company, partners and

Our Community

  • Undertake community projects that aim to bring
    knowledge and learning within reach.


Project Aral

  • NBSFI’s back to school initiative that aims to solicit and gather school materials
    which we distribute to students from the most impoverished areas of the country

Project Aklat Book Drive

  • Annual Christmas books drive implemented in all National Book Store branches.
    The project aims to encourage NBS patrons to purchase and donate cheap but
    good quality reading materials for distribution to school nationwide.

Dry Library: Mitch Albom-NBSFI Project

  • A partnership project between NBSFI and A Hole in the Roof presented
    by bestselling author Mitch Albom to construct ten dome libraries for the affected
    schools in Tacloban after typhoon Yolanda. Popular authors from JK Rowling to
    Jeff Kinnley donated books with their signatures. The last of the ten libraries will soon be up by mid 2018.

Read Out Loud Challenge

  • Spread the love for reading by participating in the National Book Store Read Out
    Loud Challenge to help set-up libraries across the nation.

For every 75 videos posted, National Book Store will help set up one library in a
public school. For 7,500 videos and more, 100 public schools will get library

Franchise Packages

Franchise fee: Php 450,000

Capital Requirement: Php 6,000,000


  • Right to use trademark
  • Procurement program
  • Use of operations manual
  • Research and Development
  • Opening support
  • Franchisee training
  • Staff training
  • Location approval

Franchise term: Good for 10 years

Royalty fee: 1% of Gross Sales Every Month

Required minimum space: 150 sq. meters/

Steps to Franchise National Bookstore

If you are interested in franchising National Bookstore, you must inquire through the contact information below. Check back in the future when they release a official public announcement on the actual steps as we regularly update the page/

Contact Information

Office Address: NBS Express Ground Floor Quad Alpha Centrum Bldg., 125 Pioneer St., Mandaluyong City Metro Manila, Philippines


E-mail address:

Telephone no.: 02 631 8061 to 66

Mobile no.: 0917 502 6782

Contact Person: Mr. Karlo Balbuena

The Good in Franchising National Bookstore

  • Franchise term is a good deal since it spans a decade
  • Business model is tried and tested for decades

The Bad in Franchising National Bookstore

  • The royalty fee takes a cut of the profit
  • Investment for franchisee is in the millions

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